COMING SEPTEMBER: INSPR-D BY NATALIE OFF DUTY CLOTHING COLLECTION

DESIGN, Style

This summer has been wild in the preparations of my INSPR-D by NATALIE OFF DUTY clothing collection, launching online and in department stores this September. I can’t reveal where you can shop it just yet since I’m keeping a lot under wraps until the big INSPR big launch party later next week. A lot of you guys ask what goes into making a clothing line, and it really begins with finding a good team. Partnering up with INSPR came naturally. Our aesthetics aligned, they gave me full creative freedom, and their positive energy really just clicked with me! Plus, they’ve been a NATALIE OFF DUTY reader and supporter since day one. Next up, is finding a retail partner that loves your vision and wants to carry that through in store. This design partnership is special in that it will have it’s own very special section IN-STORE that really resonates with both the INSPR and NATALIE OFF DUTY brands. I’m excited that you guys will be able to have that in-store shopping experience and get your hands on something that you can live in. We’ve been working on two collections. One will launch in September, and the next in October. GET READY. With this project, I dug deep in my closet and looked around at what and who really INSPR’s me. I found I’m inspired by the everyday muse. She’s iconic. A muse is someone who stands out from the pack with her individuality. She helps me find the creativity within. These pieces are wearable and accessible, but made for the women who want to stand out. I love designing for the woman who is always evolving with her style. I spent an afternoon creating this vision board that intertwines both moods for the two collections. Notice a bit of romance and a bit of tough girl?

Stay tuned for more sneak peeks and info on the launch!!!

CONTEST ALERT: Comment on my IG video to WIN AN INVITE to our launch party in Montauk on Friday, August 24th!

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Friday, August 17, 2018
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SURF CAMP

Style

I know what you’re all thinking: This wetsuit is sick. I took this baby out for a chilled surf session out in Ditch Plains, Montauk with Cynthia Rowley and the team. She really does some of the most insane prints. I admire her love for color and graphic prints with a 70’s inspired touch. The team and I grabbed our glamorous surf gear and though we were hit with gloom and rain, it didn’t stop us from diving for the waves anyway. I’ve been super jet lagged after Singapore so this cold rush from the water really woke up my body and made me feel alive again. I can always count on surfing and swimming in the ocean to suddenly jump start me. My love for the sport began back home in California. Surf and skate culture were a huge part of my upbringing in Los Angeles. I remember modeling for everything surf/skate…my long, bleached locks, tanned skin, and messy bangs completely identified with rock n’ roll surf culture of the time. But it wasn’t until I stepped on my first board in Costa Rica that I became hooked. Then I surfed Nicaragua and Mexico. That adrenaline rush is what I live for. Whenever I catch a wave and stand up, I start screaming and yelling. It’s completely uncontrollable. Conquering even a small wave makes me so happy that I have to shout. Grungy surf style will always have a place in my heart, and I know that the laid-back look by the sea will never go away. I’m taking that part of my style, and elevating it with statement pieces like this perfect paisley wetsuit along with a delicate earring.  I wish I had more time to dedicate to the sport, but I’ll happily make the easy drive out to Montauk for a necessary afternoon pick-me-up.

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Thursday, August 9, 2018
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THE ESSENTIALS IN LAGUNA

Style

It’s been a while since I’ve simply worn a good leather boot and leather jacket. These are items that just stick. They’re the essentials. They’re always right. With fashion constantly evolving and exposing me to new trends and interesting cuts, eccentric designs, and kaleidoscope heels (which I adore of course), I sometimes forget how amazing simplicity and the essentials really are. IRO really nails it when it comes to essentials. Back in California, I lean towards these easier pieces, paired with a breezy floral dress because it’s just the way of Californian living and breathing. It requires zero effort. Recently, I think about California a lot, and my parents, the sun, and the ocean. I miss these family road trips from my hometown of Los Angeles down to Laguna Beach. I can’t wait to do it all again every winter, with nothing to do in the backseat of the car but gaze up into the blue sky. This summer has been a wild and busy one so the calmness of the ocean is always in the back of my mind. I think about the times I would read my book on the front porch as I tan my legs. I think about the open road. I think about the mess the salty air makes of my hair. Home will always have a place in my heart. I’m dedicating this month to spending a little more times outside by the water.

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Tuesday, August 7, 2018
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PITCHFORK 2018 WITH TEVA AND THE BOYS

Style, Travel

on him and her: Teva sandals

Strapping into freedom is the best feeling in the world and shooting for such an iconic brand like Teva time and time again, brings me so much joy. With each project, we’re out and about, taking on a new adventure, and simply creating. That’s what I love to do most in my Teva sandals: discover and create.  This time, the team and I packed up and headed to Chicago for Pitchfork Music Festival to celebrate the Teva Outpost bus and surround ourselves with like-minded individuals who have an appreciation for travel, music, fashion, freedom, and the great outdoors. We also packed up the boys! We rarely get to travel for work with the men in our life, but they were ready and excited to explore all of Chicago and really break in their must-have Teva sandals. Pitchfork is a festival for discovery. It’s super indie and right in the middle of the amazing city. As with any festival, I wore pops of color like hot pink, red, yellow, and blue. At Pitchfork, you won’t find the typical bohemian festival style. I saw a lot more cool jeans and laidback tees. I’m happy I ditched the fringe for some classic boyish blazers to tuck myself under during a light storm. My Teva Original sandals work well on a muddy, rainy day while my Flatforms sandals much preferred dancing in the sun. It’s amazing how Teva elevates and re-invents their classic sandals with new straps, buckles, and most durable and comfortable water-proof materials. Groundbreaking to say the least. They work in every situation and they go with everything and anything in my closet. I slip them on each day before hitting the festival and go “ahhh.” They just feel that good on.

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Monday, August 6, 2018
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