Tag Archives: DESIGN

THE NATALIE OFF DUTY JACKET X VERONICA BEARD NOW AT INTERMIX

TheNatalie Off Duty” x Veronica Beard for Intermix jacket is now here! I worked with the two Veronica’s of Veronica Beard to create a bold, extra sleek statement blazer for this fall, and you can only get it at Intermix! This particular one reminds me of a vintage blazer I’ve worn throughout my life. I updated what I envisioned and modernized it with luxurious gold buttons down the sleeves. If you want that oversize look, simply size up when you make the order! Inspired by the legends of rock and roll, my blazer embodies unexpected coolness and a touch of glam. It has presence, just like the bands that make up the music that I live for. What you’ll notice below is the very special leopard lining. That with the rich herringbone pattern and eye-catching hardware instantly elevates what is now your go-to staple. I’m so excited to see you guys wearing it! Tomorrow I will be showcasing how you can wear it from day to night.

For now, shop the “Natalie Off Duty” x Veronica Beard for Intermix jacket! It’s live. It’s live.

“Natalie Off Duty” x Veronica Beard for Intermix jacket

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THE OFF DUTY COLLECTION IS LIVE! INSPR-D BY NATALIE OFF DUTY FOR MACY’S

The brand new INSPR-D by NATALIE OFF DUTY collection for Macy’s is now LIVE!

Again, it is SUPER Limited-Edition, so grab what you love TODAY.

Today is the launch day of the OFF DUTY collection, and I couldn’t be more excited to bring the “OFF DUTY” mindset to life. “OFF DUTY” has been such an iconic part of my brand, and it can be interpreted any which way you choose. Now, you can wear it on your sleeve, everywhere you go. This collection feels just so natural and easy. It’s casual and cool with a pair of sneakers yet can immediately feel elegant with a pair of heels. My off duty style is all about pairing sets whether it be sporty track sets or sophisticated satin sets with a twist. Each piece has both a masculine and feminine side. I find a trend like Glam Leisure to be the easiest thing to put on each morning.

With this collection, I was INSPR-D by my favorite 80’s films and actresses of the time: Molly Ringwald, Kelly Lebrock, Kate Basinger, Lisa Bonet, and Demi Moore. They all nailed that really glamorous 80’s style with a sporty, off-duty element. I can see Molly Ringwald wearing the track jacket over one of her amazing feminine dresses. Then there are some personal accents that I added to the satin pieces like the beautiful mandarin collars and stunning embroidery. I was really inspired by the elegance in the outfits of Won Kar Wai’s “In the Mood for Love”. It was one of the most beautiful and romantic movies I’ve ever seen. This particular accent reminds me of my Chinese heritage. My mother wore dresses with a beautiful mandarin collar all the time. I liked adding that special something to my OFF DUTY collection, and especially on the beautiful satin skirt and black set that can easily be mixed and matched. This collection is inspired by so many things: the sporty track sets and icons of the 80’s, my hertiage, and creating that balance between masculine and feminine.

I design for the individual and iconic woman. She’s elegant, she’s fun, she’s fearless. She isn’t afraid to be who she is and shine. You, my readers, are just that. You’re adventurous and experimental. There’s that craving for a little bit of every type of style combined into one. My two collections bring both sides of my style to life: the romantic who loves a statement dress, and the woman who finds a track suit to be her favorite type of suit. My everyday muse can wear anything and completely make it her own.

Sleeves were huge for me this year. I think there’s so much elegance and masculinity in a really bold shoulder. I added that into our track suits and into a few of our blouses to really make them pop. Even with the classic sets, you’ll notice something special: a ruffle, a stripe, or a really cool OFF DUTY print. I love a tracksuit alone with a great pair of chandelier earrings and a simple stiletto heel. I could take that same set and give it a really cool chunky sneaker or hiking boot. I find a track pant to be my everyday essential. I travel so much. I wear them on the airplane with a sweater, then I’ll wear them to dinner with heels and a sleek jacket. I like that feeling of effortless comfort that’s still totally chic, and I hope you do too.

SHOP THE COLLECTION TODAY only at Macy’s and in-store at our “shop in shop” at The Market at Macy’s. Here are our store locations: 

Seattle, WA – Alderwood Mall

Los Angeles, CA – Century City Mall

Las Vegas, NV – Fashion Show Mall

Ft. Lauderdale, FL– Galleria Mall

New York, NY – Herald Square

San Francisco, CA – Hillsdale Mall

Boston, MA – North Shore Mall

San Antonio, TX – North Star Mall

Pittsburgh, PA – Ross Park Mall

Detroit, MI – Twelve Oaks Mall

Orange County, CA – Westminster Mall

CLICK TO SEE MORE FROM OUR CAMPAIGN SHOOT!

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COMING SEPTEMBER: INSPR-D BY NATALIE OFF DUTY CLOTHING COLLECTION

This summer has been wild in the preparations of my INSPR-D by NATALIE OFF DUTY clothing collection, launching online and in department stores this September. I can’t reveal where you can shop it just yet since I’m keeping a lot under wraps until the big INSPR big launch party later next week. A lot of you guys ask what goes into making a clothing line, and it really begins with finding a good team. Partnering up with INSPR came naturally. Our aesthetics aligned, they gave me full creative freedom, and their positive energy really just clicked with me! Plus, they’ve been a NATALIE OFF DUTY reader and supporter since day one. Next up, is finding a retail partner that loves your vision and wants to carry that through in store. This design partnership is special in that it will have it’s own very special section IN-STORE that really resonates with both the INSPR and NATALIE OFF DUTY brands. I’m excited that you guys will be able to have that in-store shopping experience and get your hands on something that you can live in. We’ve been working on two collections. One will launch in September, and the next in October. GET READY. With this project, I dug deep in my closet and looked around at what and who really INSPR’s me. I found I’m inspired by the everyday muse. She’s iconic. A muse is someone who stands out from the pack with her individuality. She helps me find the creativity within. These pieces are wearable and accessible, but made for the women who want to stand out. I love designing for the woman who is always evolving with her style. I spent an afternoon creating this vision board that intertwines both moods for the two collections. Notice a bit of romance and a bit of tough girl?

Stay tuned for more sneak peeks and info on the launch!!!

CONTEST ALERT: Comment on my IG video to WIN AN INVITE to our launch party in Montauk on Friday, August 24th!

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