Working with U by Kotex‘s The Period shop in creating a video series was honestly so much fun, because there was so much to capture and so many aspects to work with. The Period Shop pop-up was on 138 5th avenue for only 3 days and it was indeed a period shop, full of fun and quirky items to satisfy your period cravings. You couldn’t miss it. You could see the bright pink neon lights from down the street. Talk about one big girl fest.
The Period Shop marks the launch of U by Kotex’s new Period Projects, a groundbreaking series of projects, each inspired and led by a real woman who shares the brand’s passion for creating change. The Period Shop itself was inspired by a Tumblr post from a young woman, Sarah Michelson, who worked with U by Kotex to make her vision a reality on 5th Avenue in NYC. Part celebration, part proclamation, the Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. And we’re only getting started. So why Period Projects?It is a groundbreaking series of projects inspired and led by real women who share the brand’s passion for change. All proceeds from the pop-up went to Susan’s Place charity to help provide food, clothing, and shelter to women in need.
We think that talking about your period shouldn’t be a taboo. All of us women have to go through it, so why not have a little fun with something that is just part of our lives and embrace it?! U by Kotex has found a million ways to fulfill our “time of the month” cravings. There was a full wall of delicious chocolate (because I mean who doesn’t crave chocolate on their period?)… manicures and massages upstairs… along with an ice cream bar, a photobooth, and most importantly the empowering message of embracing what makes you a woman. Yep, just GO WITH YOUR FLOW. The tote bags and sweatshirts all had little quirky quotes that encourage you to love yourself with ways in dealing with that time of the month. Now how cute is that “feminist” underpant?
And even if you missed the pop-up, you can purchase all of my The Period Shop favorites here on jet.com.
See inside The Period Shop launch party:
Watch our PERIOD TALK here. Follow it all on Youtube.
Now get shopping.
Awesome post! Love the idea! The periode is such the most normal thing on earth so there is sooo need at all to be ashamed of it!
Thanks for sharing!
XO from Germany
Elena
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http://saintjeans.de/
Too cute:P
Shall We Sasa
Great post dear!
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PERSONAL STYLE BLOG
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So cool event wish I can go too looks fun with the NYC famous sisters Ever !!
You guys are not only famous, pretty but also so cool and fun . Still can’t believe you guys are talking about PERIOD LOL
Lol love the concept of this! I usually only feel comfortable talking about my period with my girlfriends but you’re right, it shouldn’t be a taboo!
Cute event!
Love,
http://www.thestyleventure.com
Yes! hahah! I love this entire concept. The video was great too. Nice moooooves! 😉
Love, Lindsey
http://thenomisniche.com/
Cool pictures and cool video 🙂 <3
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Omg this is so cute!
|| D I A N A ||
http://www.TheNeonFactor.com
Awesome!!
Adi xx
http://www.fancycorrectitude.com
I adore this idea! Such a great launch of girl power~
xoxo
http://theindiegirl.com
Amazing! Who ever thought that is going to be a special fun day. I love the genius!
Absolutely so fun to watch and so color about Period, sounds weird but fun for you two to come out posting Tampons, about time to talk about it.
I kinf od shocking a period party and shop, but the thing is that it shouldn’t be shocking! So cool that you’re in this project! I recentley discover LOLA, a tampons company made all by organic materials. PRETTY COOL!
xxx
I love your style Natalie 🙂
Super cute, i just want them all <3
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Super amazing blog, looking stunning
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Uau! They look like custom products specially designed. T-shirts that convey a message are the best. Colored shirts with a phrase or minimalist drawing but which is the center of attention and gives visibility to ideas.
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Greetings.