The H&M Studio A/W 2025 campaign shoot is now live! I shot this beautiful campaign with the H&M team in São Paulo, Brazil and it’s a balance of futurism and nostalgia, inspired by the colors of this incredible city. This super fun legging and turtleneck set plays off the soft color palette of Casa de Vidro while the collection’s classic red dress blends into the bold walls of MASP, the São Paulo Museum of Art. The H&M Studio collections are always eclectic, bold, and interesting in every way. I’m so grateful to be a part of this year’s campaign! 

The post H&M STUDIO A/W 2025 CAMPAIGN PHOTOSHOOT IN São Paulo, BRAZIL first appeared on NATALIE OFF DUTY.