There’s a brand new drop in-stores at Macy’s from my INSPR-D by NATALIE OFF DUTY collection! Time to get your OFF DUTY on. And we called it just that: the OFF DUTY collection because it’s all of your easy go-to’s. Updated track pants and jackets along with gorgeous satin blouses and skirts. Everything allows you to move and groove. Dylana and Deborah joined me at Macy’s Herald Square to quickly check out the floor one very busy Sunday afternoon. The space looked incredible. I adore all the color we used to design this whole line. Think pops of hot pink against navy blues, pops of orange, and burgundy. You can still get your hands on my signature OFF DUTY track suit. Here we are dancing our way through the collection and playing dress up.

Shop the full line here on insprny.com/natalie.

click to shop: INSPR-D by NATALIE OFF DUTY for Macy’s

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The brand new INSPR-D by NATALIE OFF DUTY collection for Macy’s is now LIVE!

Again, it is SUPER Limited-Edition, so grab what you love TODAY.

Today is the launch day of the OFF DUTY collection, and I couldn’t be more excited to bring the “OFF DUTY” mindset to life. “OFF DUTY” has been such an iconic part of my brand, and it can be interpreted any which way you choose. Now, you can wear it on your sleeve, everywhere you go. This collection feels just so natural and easy. It’s casual and cool with a pair of sneakers yet can immediately feel elegant with a pair of heels. My off duty style is all about pairing sets whether it be sporty track sets or sophisticated satin sets with a twist. Each piece has both a masculine and feminine side. I find a trend like Glam Leisure to be the easiest thing to put on each morning.

With this collection, I was INSPR-D by my favorite 80’s films and actresses of the time: Molly Ringwald, Kelly Lebrock, Kate Basinger, Lisa Bonet, and Demi Moore. They all nailed that really glamorous 80’s style with a sporty, off-duty element. I can see Molly Ringwald wearing the track jacket over one of her amazing feminine dresses. Then there are some personal accents that I added to the satin pieces like the beautiful mandarin collars and stunning embroidery. I was really inspired by the elegance in the outfits of Won Kar Wai’s “In the Mood for Love”. It was one of the most beautiful and romantic movies I’ve ever seen. This particular accent reminds me of my Chinese heritage. My mother wore dresses with a beautiful mandarin collar all the time. I liked adding that special something to my OFF DUTY collection, and especially on the beautiful satin skirt and black set that can easily be mixed and matched. This collection is inspired by so many things: the sporty track sets and icons of the 80’s, my hertiage, and creating that balance between masculine and feminine.

I design for the individual and iconic woman. She’s elegant, she’s fun, she’s fearless. She isn’t afraid to be who she is and shine. You, my readers, are just that. You’re adventurous and experimental. There’s that craving for a little bit of every type of style combined into one. My two collections bring both sides of my style to life: the romantic who loves a statement dress, and the woman who finds a track suit to be her favorite type of suit. My everyday muse can wear anything and completely make it her own.

Sleeves were huge for me this year. I think there’s so much elegance and masculinity in a really bold shoulder. I added that into our track suits and into a few of our blouses to really make them pop. Even with the classic sets, you’ll notice something special: a ruffle, a stripe, or a really cool OFF DUTY print. I love a tracksuit alone with a great pair of chandelier earrings and a simple stiletto heel. I could take that same set and give it a really cool chunky sneaker or hiking boot. I find a track pant to be my everyday essential. I travel so much. I wear them on the airplane with a sweater, then I’ll wear them to dinner with heels and a sleek jacket. I like that feeling of effortless comfort that’s still totally chic, and I hope you do too.

SHOP THE COLLECTION TODAY only at Macy’s and in-store at our “shop in shop” at The Market at Macy’s. Here are our store locations: 

Seattle, WA – Alderwood Mall

Los Angeles, CA – Century City Mall

Las Vegas, NV – Fashion Show Mall

Ft. Lauderdale, FL– Galleria Mall

New York, NY – Herald Square

San Francisco, CA – Hillsdale Mall

Boston, MA – North Shore Mall

San Antonio, TX – North Star Mall

Pittsburgh, PA – Ross Park Mall

Detroit, MI – Twelve Oaks Mall

Orange County, CA – Westminster Mall

CLICK TO SEE MORE FROM OUR CAMPAIGN SHOOT!

I hope you love this collection as much as I do! Happy Shopping!

Find it only at Macy’s.

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The INSPR-D by NATALIE OFF DUTY collection are now in-stores at Macy’s. You can find them on the main levels right as you walk in at our very own special section in The Market at Macy’s! I had to pinch myself. I did a walk through here at the Macy’s Herald Square to take a first look at the space before anyone else. I was blown away at how beautiful, clean, and elevated our “shop in shop” looked! So many items sold out on the first day online, so if you’re still craving something, try to check out the stores.

NEW COLLECTION LAUNCHES this MONDAY, October 15th, in stores and online!

We just shot the new campaign for the OFF DUTY collection. Once you see both collections together, you’ll notice it is pulled from all aspects of my style. The feminine side who appreciates an amazing statement dress, to the off-duty side of my style that revolves around a perfectly chic track suit. We have some really iconic items that you won’t be able to find anywhere else at such an amazing, affordable price. Again, we’re going all inclusive. With sizes 0-18! This line is super exclusive.

Be the first to shop online on MONDAY!

I’m excited that we will be also in store in LOS ANGELES, my hometown. Here is the list:

Seattle, WA – Alderwood Mall

Los Angeles, CA – Century City Mall

Las Vegas, NV – Fashion Show Mall

Ft. Lauderdale, FL- Galleria Mall

New York, NY – Herald Square

San Francisco, CA – Hillsdale Mall

Boston, MA – North Shore Mall

San Antonio, TX – North Star Mall

Pittsburgh, PA – Ross Park Mall

Detroit, MI – Twelve Oaks Mall

Orange County, CA – Westminster Mall

For now, shop the rest of the Modern Romantic collection that is now in stores.

CLICK TO SEE MORE!

Happy Shopping!

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Take an inside look inside our Macy’s INSPR-D by NATALIE OFF DUTY collection press day! We turned the rooftop of The Jane Hotel here in NYC into a modern romantic dream. I fell in love with the seafoam green walls, vintage mirrors, and stunning outdoor terrace. It felt very French. Very chic. There was an elegance about the space that so perfectly complimented our most elegant and timeless pieces. For the big day, I wore the INSPR-D by NATALIE OFF DUTY Flutter Ruffle Dress. Magic. I am so grateful for all the support I’ve received from you, my readers, alonside fellow bloggers and editors from around the globe. Most of all, I’m grateful for the incredible team, INSPR, that has dedicated so much of this summer creating something so special. My collection story revolves around the iconic, everyday muse. A dress is her everything. This collection is for the individual. It’s for the woman looking to stand out. At our press day, we were in awe for all the genuine love, buzz, and excitement we received from every guest. Our press day happened just a few days after our line sold out online. Seeing what sold out, I knew immediately knew what you guys were craving, and that were the incredible statements. The piece to dance in, celebrate in, and live in. That little wow factor like a ruched neckline or perfectly fluttered sleeve is what has taken a classic piece to the next level. It felt amazing to finally stop and take a second to look at what we’ve created. These bold colors really stood out from the pack this fall. Fuchsia pink and mustard yellow never looked so good. I still freak out every time I see one of you tagging my designs in a post, or send me a DM from the Macy’s dressing room. Seeing the collection come to life this month is surreal. It warms my heart to know that these pieces will keep you in good company throughout the season and beyond. I cannot even imagine how many bottles of champagne we opened that afternoon. Al I can say is, thank you, THANK YOU, for making this such a special launch. It’s really insane fun, and it’s not over yet.

I’m so excited to announce that on October 15th, I am releasing a NEW COLLECTION for INSPR-D by NATALIE OFF DUTY only at Macy’s. Think a lot more effortless sets. I’m calling it the Off Duty collection. Get ready, and mark your calendars!!

Shop what is now restocked from the Modern Romantic collection HERE.

Shop the line here: INSPR-D by NATALIE OFF DUTY

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Today is our LAUNCH DAY!!

My Macy’s collection: INSPR-D BY NATALIE OFF DUTY is now AVAILABLE TO SHOP!

Click here to shop the line exclusively at Macy’s!! Remember, it’s super LIMITED EDITION. Get it while you can!

And guess what? We’re celebrating with my favorite power women! It’s pretty incredible to see my designs come to life after all these months of creating my dream collection. To see the women in my life make each piece their own and incorporate the “modern romantic” woman into their everyday brings me so much joy. My first collection, the Modern Romantic collection, is meant to INSPR “inspire”. I am INSPR-D by every single one of these ladies…for their daring style, powerful voices, and impeccable taste. We celebrated the launch of INSPR-D by NATALIE OFF DUTY for Macy’s at The Surf Lodge in Montauk. It was the best night ever…waving summer goodbye and bringing in the best of fall style. These women are the “everyday muses” I’ve been referring to during my design process. Icons and individuals. Women who love a whimsical flare. Women who can take a dress, and wear it day, night, and all year round. She fully embraces her feminine side. Here you will see the elegance of each piece brought to life. Ruffles, ruching, and a sophisticated detail to every single piece. You’ll also see the classic INSPR-D BY NATALIE OFF DUTY denim jacket and skirt set. It’s my new take on fall suiting, and can be mixed and matched with just about everything in the collection. I really hope you enjoy my collection and I’m most excited to see you all wearing it!

Be sure to check out the line in the below Macy’s locations this Friday (the 15th):

Seattle, WA – Alderwood Mall
Las Vegas, NV – Fashion Show Mall
Ft. Lauderdale, FL – Galleria Mall
New York, NY – Herald Square
San Francisco, CA – Hillsdale Mall
Boston, MA – North Shore Mall
San Antonio, TX – North Star Mall
Pittsburgh, PA – Ross Park Mall
Detroit, MI – Twelve Oaks Mall
Orange County, CA – Westminster Mall

Enjoy and HAPPY SHOPPING!!

Click “Read More” to see more from our collection LAUNCH PARTY in Montauk! I love seeing how you style the line!

photographed by Frankie Marin

Thank you to Sai, Jess, Thania, Sofia, Christie, Cheralee, Lexi, Krystal, Shelcy & Christy, Emily, Andrea, Bianca, Marina, and Dylana for joining!!!

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*** UPDATE 9/12: My collection is now LIVE and SHOPPABLE at Macy’s! ***

Shop it here: https://www.insprny.com/natalie 

THE BIG REVEAL: you can shop my collection at MACY’S!!

My collection, INSPR-D by NATALIE OFF DUTY, will be available exclusively at Macy’s online on Wednesday, the 12th and in-store on Friday, the 15th!! Only 2 more days until you can shop it!

It’s also completely Limited-Edition! Mark your calendars to be the first to get your hands on it on Wednesday.

I’ve been working on this collection all summer long and to see it come alive at Macy’s is truly a dream come true. I’m so grateful for all of your love and support and excitement! I’ve been lucky with such an incredible team, INSPR pronounced “inspire”, who made my visions a reality. Joanna and Chantel, founders of INSPR focus on inclusivity and sustainability with sizing from 0-18, an average retail under $100, and an ethical manufacturing process. Macy’s, America’s top department store, was the perfect fit. Not only are they also based right here in NYC with us, but they value the same things we do like beautiful high quality products at an accessible price point. With the entire process from design to production, I was fully hands on. From picking fabrics, creating a my dream color story, and directing our beautiful in-store campaign photo and video shoot. The best part of all is that I got to work and involve everyone I love on this project. My sister, Dylana, photographed this campaign while my boyfriend and my sister’s husband produced and edited our campaign film. More on that to come this week.

I designed my collections with the “everyday muse” in mind. It’s made for women looking to stand out, but wearable enough and accessible enough for the everyday. When I think of a muse, I think of someone iconic. She is someone I aspire to be. She helps me find my own creativity within. A muse is a woman who stands out from the pack for her individuality. If you look closely, you’ll notice each piece has one stand-out detail that has been the epitome of my style since the early NATALIE OFF DUTY days. I’m designing for the woman who lives for the details in life and who is always evolving with her style. This is what makes up my interpretation of OFF DUTY style that I  want to share with you all. They are the looks that make me feel the most comfortable and unique, and are made up with the pieces I go back to over and over again.

My first capsule collection, The Modern Romantic Collection, is for the woman who appreciates little whimsical flares: the ruffle of a sleeve, the ruching of a dress, the tapering of the waist, or a playful print like a polka-dot.

I went with earthy colors as the foundation, but mixed them up with bolder hues hat I am most excited to wear this Fall season, like pink fuchsia and mustard yellow.

I see the modern romantic as someone that appreciates her feminine side and sees a dress as the foundation of her wardrobe. The modern romantic woman embodies the qualities I look for in my everyday muse. I am endlessly inspired by her, and I hope you love my interpretation of who she is.

The collection will be available online worldwide this Wednesday, the 12th, and on the 15th at the following Macy’s locations:

Seattle, WA – Alderwood Mall
Las Vegas, NV – Fashion Show Mall
Ft. Lauderdale, FL – Galleria Mall
New York, NY – Herald Square
San Francisco, CA – Hillsdale Mall
Boston, MA – North Shore Mall
San Antonio, TX – North Star Mall
Pittsburgh, PA – Ross Park Mall
Detroit, MI – Twelve Oaks Mall
Orange County, CA – Westminster Mall

Click to see more from my INSPR-D by NATALIE OFF DUTY campaign photoshoot. I cannot wait to see how you guys style my designs!

I will be sharing the link to shop this Wednesday, September 12th!

The post INSPR-D BY NATALIE OFF DUTY COLLECTION REVEAL AT MACY’S 9/12!!! first appeared on NATALIE OFF DUTY.

This summer has been wild in the preparations of my INSPR-D by NATALIE OFF DUTY clothing collection, launching online and in department stores this September. I can’t reveal where you can shop it just yet since I’m keeping a lot under wraps until the big INSPR big launch party later next week. A lot of you guys ask what goes into making a clothing line, and it really begins with finding a good team. Partnering up with INSPR came naturally. Our aesthetics aligned, they gave me full creative freedom, and their positive energy really just clicked with me! Plus, they’ve been a NATALIE OFF DUTY reader and supporter since day one. Next up, is finding a retail partner that loves your vision and wants to carry that through in store. This design partnership is special in that it will have it’s own very special section IN-STORE that really resonates with both the INSPR and NATALIE OFF DUTY brands. I’m excited that you guys will be able to have that in-store shopping experience and get your hands on something that you can live in. We’ve been working on two collections. One will launch in September, and the next in October. GET READY. With this project, I dug deep in my closet and looked around at what and who really INSPR’s me. I found I’m inspired by the everyday muse. She’s iconic. A muse is someone who stands out from the pack with her individuality. She helps me find the creativity within. These pieces are wearable and accessible, but made for the women who want to stand out. I love designing for the woman who is always evolving with her style. I spent an afternoon creating this vision board that intertwines both moods for the two collections. Notice a bit of romance and a bit of tough girl?

Stay tuned for more sneak peeks and info on the launch!!!

CONTEST ALERT: Comment on my IG video to WIN AN INVITE to our launch party in Montauk on Friday, August 24th!

The post COMING SEPTEMBER: INSPR-D BY NATALIE OFF DUTY CLOTHING COLLECTION first appeared on NATALIE OFF DUTY.