Bem-vindos a São Paulo! This was an unforgettable journey celebrating an extraordinary moment for H&M, the opening of a brand-new market in Brazil. São Paulo is a city of vibrant contrasts. The new H&M Studio AW25 collection is where heritage meets modernism, and bold brutalism softens into intricate craftsmanship. Our base was at the Rosewood where we had pão de queijo for breakfast and caipirinhas before bed. Ibirapuera Park became H&M’s own version of a Brazilian music festival. The energy, culture, and creativity of this city is magnetic. I loved getting to bring the vision of this new collection to life. It was definitely a week to remember, and a huge milestone moment for the brand. 

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The H&M Studio A/W 2025 campaign shoot is now live! I shot this beautiful campaign with the H&M team in São Paulo, Brazil and it’s a balance of futurism and nostalgia, inspired by the colors of this incredible city. This super fun legging and turtleneck set plays off the soft color palette of Casa de Vidro while the collection’s classic red dress blends into the bold walls of MASP, the São Paulo Museum of Art. The H&M Studio collections are always eclectic, bold, and interesting in every way. I’m so grateful to be a part of this year’s campaign! 

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// H&M Studio Spring 2022 look and accessories. Sarah Flint heels //

The H&M Studio Spring/Summer 2022 collection is an immediate mood lifter. This unique 80’s inspired dress and legging combination is electric and allows me to stand out in a crowd. It’s amazing how color like this always makes me feel more alive. Shop it quick! It always goes fast. 

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// H&M Studio A/W 2020 collection //

I always love shooting for the H&M Studio A/W 2020 collection. Last was earlier this spring on the beaches of Malibu with the team, but this time, we shot it right here in NYC on my rooftop. H&M Studio seems to always master incredible prints and beautiful, bold colors that instantly scream high fashion. This season’s drop is all about glamour. Think 70’s disco. I immediately gravitated towards the red hot leather pants. The vintage-inspired fit is perfect. This is a look to be worn over and over again in different ways. What’s your favorite piece? 

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// H&M Studio SS20 collection // 

Dylana and I flew straight to Los Angeles after our whirlwind fashion week for something super exciting: shooting the new H&M Studio SS20 collection right here in Malibu! We immediately checked into the gorgeous Santa Monica Proper Hotel and went straight into 2 days of shooting. The California sunshine and bright, bold abstract colors found in this collection is like a breath of fresh air. It represents freedom. That rush you get the moment your bare feet hits the warm sand. What I love most about this stunning collection of tailored wide-leg pants, cropped blazers, and bright beachside bikinis and scarves is that it can easily be mixed and matched. Throw the entire line into your suitcase for a summer getaway and you’re set. Wrap the scarves around your hair or around your neck. Wear the bikini alone in the water, or straight to dinner with a good pant. Ribbed tops that can be layered with a crochet vest, or simply worn alone. I am so excited for more and more color in my life come spring and summer.

H&M Studio always pushes the boundaries when it comes to clothing that immediately makes you wander and mentally drift to a completely new place. It’s been a dream shooting for H&M! We hope you love this campaign as much as we do! We celebrated with the team in Beverly Hills, overlooking the Los Angeles sunset with an amazing acoustic performance by a personal favorite, Lykee Li. This collection really has reconnected me to my California roots, appreciating all that my hometown has to offer. 

Shop the H&M Studio SS20 Collection here. 

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