Modeling since the age of 15, Natalie Lim Suarez has been a notable figure in the fashion industry for years. Based in NYC, she is 1/2 Chinese, 1/4 Spanish, and 1/4 Mexican. With her passion for photography, creative direction, design, music, writing, modeling, and style, NATALIE OFF DUTY was born. Completely inspired by the "model off duty" on-the-go lifestyle. Sharing her stories, inspirations, and projects through her own photography and writing. Already noted for her winning fans in Harper's Bazaar UK, featured editorials in ELLE, and WWD for her "Good Taste." Along with campaigns and ambassadorships to top fashion and beauty brands from around the world. Some including COACH, DKNY, L'oreal Paris, Saks 5th Avenue, Sunglass Hut, Levis, and Nordstrom. Her eclectic, unique style has launched many successful design collaborations sold in top retailers around the world. Next to fashion, Natalie's other passion is music. Singing along with piano/guitar continue to pop up in her upcoming fashion campaigns.
And guess what? We’re celebrating with my favorite power women! It’s pretty incredible to see my designs come to life after all these months of creating my dream collection. To see the women in my life make each piece their own and incorporate the “modern romantic” woman into their everyday brings me so much joy. My first collection, the Modern Romantic collection, is meant to INSPR “inspire”. I am INSPR-D by every single one of these ladies…for their daring style, powerful voices, and impeccable taste. We celebrated the launch of INSPR-D by NATALIE OFF DUTY for Macy’s at The Surf Lodge in Montauk. It was the best night ever…waving summer goodbye and bringing in the best of fall style. These women are the “everyday muses” I’ve been referring to during my design process. Icons and individuals. Women who love a whimsical flare. Women who can take a dress, and wear it day, night, and all year round. She fully embraces her feminine side. Here you will see the elegance of each piece brought to life. Ruffles, ruching, and a sophisticated detail to every single piece. You’ll also see the classic INSPR-D BY NATALIE OFF DUTY denim jacket and skirt set. It’s my new take on fall suiting, and can be mixed and matched with just about everything in the collection. I really hope you enjoy my collection and I’m most excited to see you all wearing it!
Be sure to check out the line in the below Macy’s locations this Friday (the 15th):
Seattle, WA – Alderwood Mall Las Vegas, NV – Fashion Show Mall Ft. Lauderdale, FL – Galleria Mall New York, NY – Herald Square San Francisco, CA – Hillsdale Mall Boston, MA – North Shore Mall San Antonio, TX – North Star Mall Pittsburgh, PA – Ross Park Mall Detroit, MI – Twelve Oaks Mall Orange County, CA – Westminster Mall
THE BIG REVEAL: you can shop my collection at MACY’S!!
My collection, INSPR-D by NATALIE OFF DUTY, will be available exclusively at Macy’s online on Wednesday, the 12th and in-store on Friday, the 15th!! Only 2 more days until you can shop it!
It’s also completely Limited-Edition! Mark your calendars to be the first to get your hands on it on Wednesday.
I’ve been working on this collection all summer long and to see it come alive at Macy’s is truly a dream come true. I’m so grateful for all of your love and support and excitement! I’ve been lucky with such an incredible team, INSPR pronounced “inspire”, who made my visions a reality. Joanna and Chantel, founders ofINSPR focus on inclusivity and sustainability with sizing from 0-18, an average retail under $100, and an ethical manufacturing process. Macy’s, America’s top department store, was the perfect fit. Not only are they also based right here in NYC with us, but they value the same things we do like beautiful high quality products at an accessible price point. With the entire process from design to production, I was fully hands on. From picking fabrics, creating a my dream color story, and directing our beautiful in-store campaign photo and video shoot. The best part of all is that I got to work and involve everyone I love on this project. My sister, Dylana, photographed this campaign while my boyfriend and my sister’s husband produced and edited our campaign film. More on that to come this week.
I designed my collections with the “everyday muse” in mind. It’s made for women looking to stand out, but wearable enough and accessible enough for the everyday. When I think of a muse, I think of someone iconic. She is someone I aspire to be. She helps me find my own creativity within. A muse is a woman who stands out from the pack for her individuality. If you look closely, you’ll notice each piece has one stand-out detail that has been the epitome of my style since the early NATALIE OFF DUTY days. I’m designing for the woman who lives for the details in life and who is always evolving with her style. This is what makes up my interpretation of OFF DUTY style that Iwant to share with you all. They are the looks that make me feel the most comfortable and unique, and are made up with the pieces I go back to over and over again.
My first capsule collection, The Modern Romantic Collection, is for the woman who appreciates little whimsical flares: the ruffle of a sleeve, the ruching of a dress, the tapering of the waist, or a playful print like a polka-dot.
I went with earthy colors as the foundation, but mixed them up with bolder hues hat I am most excited to wear this Fall season, like pink fuchsia and mustard yellow.
I see the modern romantic as someone that appreciates her feminine side and sees a dress as the foundation of her wardrobe. The modern romantic woman embodies the qualities I look for in my everyday muse. I am endlessly inspired by her, and I hope you love my interpretation of who she is.
The collection will be available online worldwide this Wednesday, the 12th, and on the 15th at the following Macy’s locations:
Seattle, WA – Alderwood Mall
Las Vegas, NV – Fashion Show Mall
Ft. Lauderdale, FL – Galleria Mall
New York, NY – Herald Square
San Francisco, CA – Hillsdale Mall
Boston, MA – North Shore Mall
San Antonio, TX – North Star Mall
Pittsburgh, PA – Ross Park Mall
Detroit, MI – Twelve Oaks Mall
Orange County, CA – Westminster Mall
Click to see more from my INSPR-D by NATALIE OFF DUTY campaign photoshoot. I cannot wait to see how you guys style my designs!
Narcisco Rodriguez’s signature scent is musc. It’s warm. It’s rich. It’s inviting. When I put it on, I can’t help but soak up, its velvety and powerful essence. Narciso has always designed for the strong woman. I admire his play on strength versus delicate femininity with his beautiful wide-leg trousers and extra sharp bare-shouldered blouses, floating down his runway. There’s both a darkness and a light softness to everything he touches. It’s an approachable edge that brings out my confidence, and most importantly, it helps bring out my girl boss in every way possible. The fragrance I wear is both powerful and addictive, yet ultra-feminine. Of all the Narciso Rodriguez NARCISO scents, this one defines me: NARCISO Poudrée. Think extra woody notes of cedar topped off with Bulgarian rose and Jasmine petals. It’s soft and warm with a powdery finish that I absolutely love. It’d be a dream to just soak myself up in a bathtub with it. The collection is all about contrasts. Black versus pink. The ability for a woman to be strong and decisive one minute, and vulnerable, soft, and sexy in another. I feel the modern woman is meant to be complicated…a mix of the unknown of emotions. I feel I am in no way “simple”. In this day and age, a woman can be whoever she desires. It’s just about building the courage to get out there to embrace it. Narciso Rodriguez has turned these emotions and contradicting forces into a delicious fragrance that is empowering and beautiful. Plus, these gorgeous minimal bottles look so effortlessly chic on my marble bathroom countertop. You can’t help but pick them up first thing in the morning. So tell me, which musc are you?
Sign up to receive a free fragrance samplehere to try at home!
Dylana and I grew up wearing AnnaSui…she is one of the main reasons we fell into fashion. I find it so beautiful the way she can tie in culture, rock n’ roll, and different eras into a single look. Her runway show is my favorite every single season. I’m always blown away with her eclectic touch and out-of-this-world imagination when it comes to design and style. You can tell Anna has a serious love for music, always making vintage rock n’ roll trends new again. I hear a string of Jimi Hendrix’s guitar and a roar of Janis Joplin’s voice whenever I shimmy into one of her amazing metallic dresses. Her designs always feel a bit mysterious… they certainly have a darkness to them, with a whole lot of quirky cool. I can spot an AnnaSui design and print from a mile away. They’re unlike anything I’ve seen out there. Her latest collections have been a mix of the wild, wild west with a romantic touch. I’m so excited that AnnaSuihas collaborated with INC International Concepts, a brand at Macy’s to make her unique designs even more attainable. They feel straight off the runway, yet super wearable. Trust me, this is one collaboration you’re not going to want to miss out on.