Tag Archives: campaign


All my life I have been shopping at Macy’s. I can find a Macy’s in just about any city I travel to and I can always trust that what I’ll be shopping is fantastic. My go-to section in-store and online? Impulse Contemporary. So it was super exciting to hear I’d be the face for this campaign. I gravitate towards Macy’s Impulse due to it’s brands for cheeky tee’s, incredible denim, and perfect summer dresses. I’m talking about brands like Sanctuary, Rachel Rachel Roy, Max Studio London, Articles of Society, Suburban Riot, and William Rast. Each brand is elevated in their own way, yet still extremely comfortable and effortless. Impulse Contemporary has curated their shop to fit my forever evolving summer style.

Continue Reading



Working in fashion, I have become extremely interested in how and where things are made. As a model, blogger, and editor I’ve been lucky enough to meet with designers and brands, visit factories all over the world, and learn first hand from craftsmen how a product is made. I always fall in love with the process, and most importantly, the story behind each piece in my closet. Timeless products that never will go out of style. That’s what my style is all about. Wearing pieces that will live on through decades. What I fell in love with at State Optical Co. is how all of their products are made right here in the USA. Chicago in fact. State Optical is the world’s truly first American brand of luxury eyewear. They wanted to accomplish the impossible by creating amazing products right here in America, and by doing so, continuing to motivate others to blaze their very own path. I’m so excited to be celebrated among fellow free-thinkers, innovators and creators in the State Optical Co. New Originals campaign. It’s all about accomplishing something that has never been done before. For example, how the blogging world has completely exploded. It’s a total honor to be named a pioneer in this new and continually evolving industry. It makes me smile that there are actual college courses in “fashion blogging.” When I began NATALIE OFF DUTY in 2009, all I had was Facebook and a head full of ideas. I was in my bedroom at home in LA creating my URL, and was like…”I think I’m onto something.” As a model, I felt I had the knowledge and experience to create my own brand. Tell my own stories through my own photography, writing, and style. The beauty with the digital fashion world and social media is that the opportunities are endless in using your voice as a powerful tool. It completely broadened what I was already doing as a model…I could be behind the camera, in front of the camera. It’s all about having total creative freedom. Making my own visions in my head come to life. To me, New Original means embracing all of your individuality, and letting it shine. Embracing what makes you unique and different. Using your voice. Having the courage and ability to live against the norm. To dare to purely be you. I get asked daily how to start a blog. But it’s not so simple. What sets you apart from the pack? What are you passionate about? It’s simply finding out what you love, and what you want to write about. It’s about being genuine. I was always myself. Even when I was the goofiest, craziest person on set, I never hid my personality, and that’s what made me…me. I think that’s what helped me really stand-out  amongst the crowd. I wasn’t afraid to be different. And I have fun doing what I do. I love what I do. It’s never felt like a job.

I sat down with STATE to answer a few questions on everything from blogging, style, and a few tips of advice. See more on here.




The Shoeline.com Fall ’16 campaign shoot featuring the #SuarezSisters has finally launched! It’s been so many seasons that I’ve shot with Shoeline, and they are honestly one of my favorite teams ever. They’ve mastered the art of creating quality shoes of all styles. Particularly for women like Dylana and I who have such eclectic styles. We like to take many different styles and together, make it all our own. It made shooting the fall collection is even more fun since we got to play with unique socks, fun proportions, cuffed jeans, and so much more. They are all about advocating comfort combined with effortless style which makes it a lot easier for me, as the model, running around the city on set on my feet! The rich warm tones and amazing leather they use immediately get me prepped for the new season. Like cozying up in the Lower East Side at Freeman’s for a little hot chocolate…or shacking up at The Ludlow Hotel’s penthouse to soak in that 360 view of the city skyline. There’s so much I love about the Lower Manhattan when it’s time to layer up and get cozy. Leather clogs and over-the-knee socks? Check. Midi skirts and thigh-high boots? Check. A little heel topped off with your favorite sheer party dress and sparkling socks? Check.


Shop the campaign below.


– Born Marney shoe.

– Born Binghamington boots.


– Sofft Altessa heel (on me)

– Sofft Mandy heel (on Dylana)


– Kork-Ease Rosalind heel.


– Sofft Sharnell boots. (on me)

– Born Gallinara boots (on Dylana)


– Sofft Winters boot.


-Born Gallinara boot.


-Born Azurite boots (on me)

-Born Pirlo boots (on Dylana)


Shop more of our new campaign on SHOELINE.COM  and the BLACK FRIDAY Sale. 30% off Collections!



Take a peek inside my & Other Stories A/W ’16 campaign shoot in Paris. LA ROMANCE NOSTALGIA. Lace. Layers. Paris. Things and one place in particular that exudes beauty and mystery. The new fall collection from & Other Stories has a touch of rich bohemian. Little dresses that remind me of some vintage items I’ve found in the past. High Victorian necklines with decadent chokers and dangling earrings. Over-the-knee boots to die for. Here we are from our fitting at their beautiful Paris Atelier with our stylist. With a classic color palette of burgundy, white, black, and dusty rose, our options for looks seemed endless. I couldn’t stop trying everything on. The shoot came out just as I imagined. French at it’s best with my own eclectic touch.

After wrapping up our campaign shoot, I made sure to grab this lace top to take back home. Already I’ve worn it a million different ways. Under dresses, under button-ups, or simply on it’s own. Paris, you inspire me with every visit.


Shop the collection on www.stories.com