Tag Archives: campaign


This isn’t your typical campaign shoot, and it was certainly one to remember. Nicole Miller always takes the unconventional route when it comes to her campaign shoots and actually incorporated a full press day on the set, with publications like WWD and VOGUE coming in to capture their own content and stories as well!  We shot at Metal Shutter Houses, an art space in the heart of Chelsea. This space is a hub for creativity, with super high ceilings, freshly painted white walls and flooring, along with a stunning set of skylights, creating the most magnificent set of shadows to pose alongside. This collection pulled together eclectic and confusing styles that one wouldn’t expect, and made them work beautifully. Completely inspired by the eclectic and interesting mixes you’ll find on the cool girls of Manhattan. I love the chance to get into character during shoots like this. At the same time, I would completely wear these pieces on my own! That made it all the more fun. You can see there’s a little sporty element to each look. Think varsity socks paired with classic striped pajama-esque suits and flowing asymmetrical skirts. And you know me, I love a pop of color like jade and citrus along with a statement metallic piece to throw into any look. It’s the little elements of urban street style that made the collection really pop. Converse paired with brushstroke patterned cocktail dresses and flowing blouses with varsity striped leather pants made opposites attract. This collection felt refreshing and unique, giving me a few styling notes to take on myself (like taking a button up blouse and wearing it backwards). Bravo Nicole Miller, and thank you for having me as your muse this season.

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I am so excited to be the face for Karl Lagerfeld Paris x Long Tall Sally! Our S/S ’18 campaign has just launched! We took Parisian classics to the streets of NYC, embracing space and time. Time: being able to stop and appreciate the beauty of my surroundings at home in NYC and feeling free of the pressure in being in such a crazy place in comparison to a slower-paced, calmer Paris. Space: finding my personal space and own identity in the two largest fashion capitals of the world. In Paris, things are spread out. In NYC, it’s chaotic. But I’m always prepared for what both will bring me and it beings with what I wear. My wardrobe between Paris and NYC is a mix of classic red dresses, brilliant blazers, and Karl’s statement pieces like a pearled jumpsuit and tweed skirt. All tailored for the Long Tall Sally woman…the tall women who want the correct fit on the shoulder, hip, and hem. Being 5’10” has made me extra particular about fit. Long Tall Sally forever impresses me with their tailoring and amazing designer collaborations.

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All my life I have been shopping at Macy’s. I can find a Macy’s in just about any city I travel to and I can always trust that what I’ll be shopping is fantastic. My go-to section in-store and online? Impulse Contemporary. So it was super exciting to hear I’d be the face for this campaign. I gravitate towards Macy’s Impulse due to it’s brands for cheeky tee’s, incredible denim, and perfect summer dresses. I’m talking about brands like Sanctuary, Rachel Rachel Roy, Max Studio London, Articles of Society, Suburban Riot, and William Rast. Each brand is elevated in their own way, yet still extremely comfortable and effortless. Impulse Contemporary has curated their shop to fit my forever evolving summer style.

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Working in fashion, I have become extremely interested in how and where things are made. As a model, blogger, and editor I’ve been lucky enough to meet with designers and brands, visit factories all over the world, and learn first hand from craftsmen how a product is made. I always fall in love with the process, and most importantly, the story behind each piece in my closet. Timeless products that never will go out of style. That’s what my style is all about. Wearing pieces that will live on through decades. What I fell in love with at State Optical Co. is how all of their products are made right here in the USA. Chicago in fact. State Optical is the world’s truly first American brand of luxury eyewear. They wanted to accomplish the impossible by creating amazing products right here in America, and by doing so, continuing to motivate others to blaze their very own path. I’m so excited to be celebrated among fellow free-thinkers, innovators and creators in the State Optical Co. New Originals campaign. It’s all about accomplishing something that has never been done before. For example, how the blogging world has completely exploded. It’s a total honor to be named a pioneer in this new and continually evolving industry. It makes me smile that there are actual college courses in “fashion blogging.” When I began NATALIE OFF DUTY in 2009, all I had was Facebook and a head full of ideas. I was in my bedroom at home in LA creating my URL, and was like…”I think I’m onto something.” As a model, I felt I had the knowledge and experience to create my own brand. Tell my own stories through my own photography, writing, and style. The beauty with the digital fashion world and social media is that the opportunities are endless in using your voice as a powerful tool. It completely broadened what I was already doing as a model…I could be behind the camera, in front of the camera. It’s all about having total creative freedom. Making my own visions in my head come to life. To me, New Original means embracing all of your individuality, and letting it shine. Embracing what makes you unique and different. Using your voice. Having the courage and ability to live against the norm. To dare to purely be you. I get asked daily how to start a blog. But it’s not so simple. What sets you apart from the pack? What are you passionate about? It’s simply finding out what you love, and what you want to write about. It’s about being genuine. I was always myself. Even when I was the goofiest, craziest person on set, I never hid my personality, and that’s what made me…me. I think that’s what helped me really stand-out  amongst the crowd. I wasn’t afraid to be different. And I have fun doing what I do. I love what I do. It’s never felt like a job.

I sat down with STATE to answer a few questions on everything from blogging, style, and a few tips of advice. See more on here.