Modeling since the age of 15, Natalie Lim Suarez has been a notable figure in the fashion industry for years. Based in NYC, she is 1/2 Chinese, 1/4 Spanish, and 1/4 Mexican. With her passion for photography, creative direction, design, music, writing, modeling, and style, NATALIE OFF DUTY was born. Completely inspired by the "model off duty" on-the-go lifestyle. Sharing her stories, inspirations, and projects through her own photography and writing. Already noted for her winning fans in Harper's Bazaar UK, featured editorials in ELLE, and WWD for her "Good Taste." Along with campaigns and ambassadorships to top fashion and beauty brands from around the world. Some including COACH, DKNY, L'oreal Paris, Saks 5th Avenue, Sunglass Hut, Levis, and Nordstrom. Her eclectic, unique style has launched many successful design collaborations sold in top retailers around the world. Next to fashion, Natalie's other passion is music. Singing along with piano/guitar continue to pop up in her upcoming fashion campaigns.
I like to have shown that my denim has been loved throughout it’s life.
I am so excited to finally show you my “I Choose Blues” campaign shoot for Anthropologie. To be their denim girl this season is pretty amazing, as I find so much confidence when I slip into a perfect pair of hip-hugging jeans. I take my favorite denim pieces wherever I go. They’ve seen a lot of places in this world and with each place there’s a little remnant of each it’s place. You can see it in a fade, rip, or softness in a fabric. The amazing thing about denim is there’s nothing wrong with them getting old. I don’t call them old, I call them loved. I like how soft my jeans get after numerous washes. The way the knees start to fade, and the way the pockets start to fray. I like getting them dirty, adding paint splatters on them, and even chopping hems when I’m feeling experimental. Each piece of wear, part of my story. I will always remember summers in California, cutting vintage jeans into denim shorts, or adding patches and pins to my jean jacket. My denim style is certainly now a lot more refined. Flares, high-rise skinnies, and billowing denim blouses. It’s all about the fit and feel. It’s a mix of tomboy vintage and feminine necessities. 100% comfortable. 100% me.
And guess what? We’re celebrating with my favorite power women! It’s pretty incredible to see my designs come to life after all these months of creating my dream collection. To see the women in my life make each piece their own and incorporate the “modern romantic” woman into their everyday brings me so much joy. My first collection, the Modern Romantic collection, is meant to INSPR “inspire”. I am INSPR-D by every single one of these ladies…for their daring style, powerful voices, and impeccable taste. We celebrated the launch of INSPR-D by NATALIE OFF DUTY for Macy’s at The Surf Lodge in Montauk. It was the best night ever…waving summer goodbye and bringing in the best of fall style. These women are the “everyday muses” I’ve been referring to during my design process. Icons and individuals. Women who love a whimsical flare. Women who can take a dress, and wear it day, night, and all year round. She fully embraces her feminine side. Here you will see the elegance of each piece brought to life. Ruffles, ruching, and a sophisticated detail to every single piece. You’ll also see the classic INSPR-D BY NATALIE OFF DUTY denim jacket and skirt set. It’s my new take on fall suiting, and can be mixed and matched with just about everything in the collection. I really hope you enjoy my collection and I’m most excited to see you all wearing it!
Be sure to check out the line in the below Macy’s locations this Friday (the 15th):
Seattle, WA – Alderwood Mall Las Vegas, NV – Fashion Show Mall Ft. Lauderdale, FL – Galleria Mall New York, NY – Herald Square San Francisco, CA – Hillsdale Mall Boston, MA – North Shore Mall San Antonio, TX – North Star Mall Pittsburgh, PA – Ross Park Mall Detroit, MI – Twelve Oaks Mall Orange County, CA – Westminster Mall
THE BIG REVEAL: you can shop my collection at MACY’S!!
My collection, INSPR-D by NATALIE OFF DUTY, will be available exclusively at Macy’s online on Wednesday, the 12th and in-store on Friday, the 15th!! Only 2 more days until you can shop it!
It’s also completely Limited-Edition! Mark your calendars to be the first to get your hands on it on Wednesday.
I’ve been working on this collection all summer long and to see it come alive at Macy’s is truly a dream come true. I’m so grateful for all of your love and support and excitement! I’ve been lucky with such an incredible team, INSPR pronounced “inspire”, who made my visions a reality. Joanna and Chantel, founders ofINSPR focus on inclusivity and sustainability with sizing from 0-18, an average retail under $100, and an ethical manufacturing process. Macy’s, America’s top department store, was the perfect fit. Not only are they also based right here in NYC with us, but they value the same things we do like beautiful high quality products at an accessible price point. With the entire process from design to production, I was fully hands on. From picking fabrics, creating a my dream color story, and directing our beautiful in-store campaign photo and video shoot. The best part of all is that I got to work and involve everyone I love on this project. My sister, Dylana, photographed this campaign while my boyfriend and my sister’s husband produced and edited our campaign film. More on that to come this week.
I designed my collections with the “everyday muse” in mind. It’s made for women looking to stand out, but wearable enough and accessible enough for the everyday. When I think of a muse, I think of someone iconic. She is someone I aspire to be. She helps me find my own creativity within. A muse is a woman who stands out from the pack for her individuality. If you look closely, you’ll notice each piece has one stand-out detail that has been the epitome of my style since the early NATALIE OFF DUTY days. I’m designing for the woman who lives for the details in life and who is always evolving with her style. This is what makes up my interpretation of OFF DUTY style that Iwant to share with you all. They are the looks that make me feel the most comfortable and unique, and are made up with the pieces I go back to over and over again.
My first capsule collection, The Modern Romantic Collection, is for the woman who appreciates little whimsical flares: the ruffle of a sleeve, the ruching of a dress, the tapering of the waist, or a playful print like a polka-dot.
I went with earthy colors as the foundation, but mixed them up with bolder hues hat I am most excited to wear this Fall season, like pink fuchsia and mustard yellow.
I see the modern romantic as someone that appreciates her feminine side and sees a dress as the foundation of her wardrobe. The modern romantic woman embodies the qualities I look for in my everyday muse. I am endlessly inspired by her, and I hope you love my interpretation of who she is.
The collection will be available online worldwide this Wednesday, the 12th, and on the 15th at the following Macy’s locations:
Seattle, WA – Alderwood Mall
Las Vegas, NV – Fashion Show Mall
Ft. Lauderdale, FL – Galleria Mall
New York, NY – Herald Square
San Francisco, CA – Hillsdale Mall
Boston, MA – North Shore Mall
San Antonio, TX – North Star Mall
Pittsburgh, PA – Ross Park Mall
Detroit, MI – Twelve Oaks Mall
Orange County, CA – Westminster Mall
Click to see more from my INSPR-D by NATALIE OFF DUTY campaign photoshoot. I cannot wait to see how you guys style my designs!
I am currently writing from my hotel lobby here in Verona, Italy. These past few weeks have been insanity. With the campaign shoots to my clothing collection, launch press events, and now, over a week working in Italy for the Venice Film Festival. I’m glad to be back to writing after a week of absolute crazy. I had to pinch myself as I found these images of me on the red carpet of the ‘A Star Is Born’ screening during the 75th Venice Film Festival at Sala Grande in Lido! I feel so lucky to have an incredible Armani Beauty family. So far, we’ve already travelled all over Europe this past year from Paris to London and now Venice. Venice may have been the icing on the cake. I had my red carpet Giorgio Armani fitting back in NYC before we flew out and I think I tried on every single dress…from sequins to ruffles to chiffon. But there was something so special about this very simple, long and lean lace gown. It fit like an absolute glove. I knew it was the one. And with only 30 minutes to get ready before walking the carpet, we went with a simple red lip and clean face. My favorite red at the moment is Rouge d’ Armani Matte lipstick in #400. It’s that classic Old Hollywood “movie star” red that is my go-to for any red carpet event. I threw my hair up in a bun last second to show off these decadent earrings, and voila. I was ready. And even with the rain coming down on the red carpet, it still felt like magic. What a memorable night with my fellow Armani Beauty Stars followed by a team dinner with Cate Blanchett. Keep pinching me. Keep pinching me.