Category Archives: DESIGN

MY MACY’S COLLECTION IS NOW AVAILABLE TO SHOP!

Today is our LAUNCH DAY!!

My Macy’s collection: INSPR-D BY NATALIE OFF DUTY is now AVAILABLE TO SHOP!

Click here to shop the line exclusively at Macy’s!! Remember, it’s super LIMITED EDITION. Get it while you can!

And guess what? We’re celebrating with my favorite power women! It’s pretty incredible to see my designs come to life after all these months of creating my dream collection. To see the women in my life make each piece their own and incorporate the “modern romantic” woman into their everyday brings me so much joy. My first collection, the Modern Romantic collection, is meant to INSPR “inspire”. I am INSPR-D by every single one of these ladies…for their daring style, powerful voices, and impeccable taste. We celebrated the launch of INSPR-D by NATALIE OFF DUTY for Macy’s at The Surf Lodge in Montauk. It was the best night ever…waving summer goodbye and bringing in the best of fall style. These women are the “everyday muses” I’ve been referring to during my design process. Icons and individuals. Women who love a whimsical flare. Women who can take a dress, and wear it day, night, and all year round. She fully embraces her feminine side. Here you will see the elegance of each piece brought to life. Ruffles, ruching, and a sophisticated detail to every single piece. You’ll also see the classic INSPR-D BY NATALIE OFF DUTY denim jacket and skirt set. It’s my new take on fall suiting, and can be mixed and matched with just about everything in the collection. I really hope you enjoy my collection and I’m most excited to see you all wearing it!

Be sure to check out the line in the below Macy’s locations this Friday (the 15th):

Seattle, WA – Alderwood Mall
Las Vegas, NV – Fashion Show Mall
Ft. Lauderdale, FL – Galleria Mall
New York, NY – Herald Square
San Francisco, CA – Hillsdale Mall
Boston, MA – North Shore Mall
San Antonio, TX – North Star Mall
Pittsburgh, PA – Ross Park Mall
Detroit, MI – Twelve Oaks Mall
Orange County, CA – Westminster Mall

Enjoy and HAPPY SHOPPING!!

Click “Read More” to see more from our collection LAUNCH PARTY in Montauk! I love seeing how you style the line!

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INSPR-D BY NATALIE OFF DUTY COLLECTION REVEAL AT MACY’S 9/12!!!

*** UPDATE 9/12: My collection is now LIVE and SHOPPABLE at Macy’s! ***

Shop it here: https://www.insprny.com/natalie 

THE BIG REVEAL: you can shop my collection at MACY’S!!

My collection, INSPR-D by NATALIE OFF DUTY, will be available exclusively at Macy’s online on Wednesday, the 12th and in-store on Friday, the 15th!! Only 2 more days until you can shop it!

It’s also completely Limited-Edition! Mark your calendars to be the first to get your hands on it on Wednesday.

I’ve been working on this collection all summer long and to see it come alive at Macy’s is truly a dream come true. I’m so grateful for all of your love and support and excitement! I’ve been lucky with such an incredible team, INSPR pronounced “inspire”, who made my visions a reality. Joanna and Chantel, founders of INSPR focus on inclusivity and sustainability with sizing from 0-18, an average retail under $100, and an ethical manufacturing process. Macy’s, America’s top department store, was the perfect fit. Not only are they also based right here in NYC with us, but they value the same things we do like beautiful high quality products at an accessible price point. With the entire process from design to production, I was fully hands on. From picking fabrics, creating a my dream color story, and directing our beautiful in-store campaign photo and video shoot. The best part of all is that I got to work and involve everyone I love on this project. My sister, Dylana, photographed this campaign while my boyfriend and my sister’s husband produced and edited our campaign film. More on that to come this week.

I designed my collections with the “everyday muse” in mind. It’s made for women looking to stand out, but wearable enough and accessible enough for the everyday. When I think of a muse, I think of someone iconic. She is someone I aspire to be. She helps me find my own creativity within. A muse is a woman who stands out from the pack for her individuality. If you look closely, you’ll notice each piece has one stand-out detail that has been the epitome of my style since the early NATALIE OFF DUTY days. I’m designing for the woman who lives for the details in life and who is always evolving with her style. This is what makes up my interpretation of OFF DUTY style that I  want to share with you all. They are the looks that make me feel the most comfortable and unique, and are made up with the pieces I go back to over and over again.

My first capsule collection, The Modern Romantic Collection, is for the woman who appreciates little whimsical flares: the ruffle of a sleeve, the ruching of a dress, the tapering of the waist, or a playful print like a polka-dot.

I went with earthy colors as the foundation, but mixed them up with bolder hues hat I am most excited to wear this Fall season, like pink fuchsia and mustard yellow.

I see the modern romantic as someone that appreciates her feminine side and sees a dress as the foundation of her wardrobe. The modern romantic woman embodies the qualities I look for in my everyday muse. I am endlessly inspired by her, and I hope you love my interpretation of who she is.

The collection will be available online worldwide this Wednesday, the 12th, and on the 15th at the following Macy’s locations:

Seattle, WA – Alderwood Mall
Las Vegas, NV – Fashion Show Mall
Ft. Lauderdale, FL – Galleria Mall
New York, NY – Herald Square
San Francisco, CA – Hillsdale Mall
Boston, MA – North Shore Mall
San Antonio, TX – North Star Mall
Pittsburgh, PA – Ross Park Mall
Detroit, MI – Twelve Oaks Mall
Orange County, CA – Westminster Mall

Click to see more from my INSPR-D by NATALIE OFF DUTY campaign photoshoot. I cannot wait to see how you guys style my designs!

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COMING SEPTEMBER: INSPR-D BY NATALIE OFF DUTY CLOTHING COLLECTION

This summer has been wild in the preparations of my INSPR-D by NATALIE OFF DUTY clothing collection, launching online and in department stores this September. I can’t reveal where you can shop it just yet since I’m keeping a lot under wraps until the big INSPR big launch party later next week. A lot of you guys ask what goes into making a clothing line, and it really begins with finding a good team. Partnering up with INSPR came naturally. Our aesthetics aligned, they gave me full creative freedom, and their positive energy really just clicked with me! Plus, they’ve been a NATALIE OFF DUTY reader and supporter since day one. Next up, is finding a retail partner that loves your vision and wants to carry that through in store. This design partnership is special in that it will have it’s own very special section IN-STORE that really resonates with both the INSPR and NATALIE OFF DUTY brands. I’m excited that you guys will be able to have that in-store shopping experience and get your hands on something that you can live in. We’ve been working on two collections. One will launch in September, and the next in October. GET READY. With this project, I dug deep in my closet and looked around at what and who really INSPR’s me. I found I’m inspired by the everyday muse. She’s iconic. A muse is someone who stands out from the pack with her individuality. She helps me find the creativity within. These pieces are wearable and accessible, but made for the women who want to stand out. I love designing for the woman who is always evolving with her style. I spent an afternoon creating this vision board that intertwines both moods for the two collections. Notice a bit of romance and a bit of tough girl?

Stay tuned for more sneak peeks and info on the launch!!!

CONTEST ALERT: Comment on my IG video to WIN AN INVITE to our launch party in Montauk on Friday, August 24th!

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