With the digital hub, you can use your creativity to build a heart (like the fragrance bottle!) that visually represents your personal New York story. This interactive experience will allow you to gather images and customize them with special filters so that your heart perfectly represents all that you love about New York City. I can’t wait to share mine!
So on the official launch, tomorrow, August 19, you can share your New York story in the digital heart and it will be prominently visible to the world-wide MYNY community!
Join me tomorrow from 11am-3pm at Madison Square Park with special guest, RITA ORA, as we celebrate the launch of DKNY’S MYNY fragrance!
There will be pretzel carts, bus stops and city signs, along with the people that make up NYC are brought together to celebrate the launch of the fragrance and global digital platform in Madison Square Park!
Visit the the pop-up pretzel cart and “be a part of it” by creating their own “MYNY HEART” at a first-ever digital interactive bus stop in Madison Square Park, outfitted in LCD touch-screens. On the screens, guests can interact with the MYNY digital application to create their own “MYNY HEART”, a digital heart made up of photos from their social channels. I invite YOU to share their experience on myny.dkny.com and with the hashtag #MYNY. See you all tomorrow at Madison Square Park!
*sponsored by DKNY*